MAY TAKE A SECOND
OR TWO TO "LOAD"....WELL WORTH IT!!! WOW!!!

New Honda commercial in the UK. Very important that you understand:
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up
again. The crew spent weeks shooting night and day. The film cost six
million dollars and took three months to complete including a full
engineering of the sequence. In addition, it's two minutes long so every
time Honda airs the film on British television, they're shelling out
enough dough to keep any one of us in clover for a lifetime. Honda
executives figure the ad will soon pay for itself simply in "free"
viewings (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation ? including the costs. There are six
and only six hand-made Accords in the world. To the horror of Honda
engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars. When the ad was
shown to Honda executives, they liked it and commented on how amazing
computer graphics have gotten. They fell off their chairs when they
found out it was for real.



http://www.imediaconnection.com/content/cs...03/honda_ad.swf

 

Those clever bastards.

 

Wonder how long it took them to work the plans out before the very first execution?

They were quite clever.

 

Not anywhere close to "new" -- this was from quite a while back. Very cool, though.