very cool Honda add

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04-20-2006, 07:25 AM

efthimios

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very cool Honda add

link: http://www.albinoblacksheep.com/flash/honda.php

The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again. The
crew spent weeks shooting night and day. By the time it was over, they were
ready to change professions.

The film cost six million dollars and took three months to complete
including full engineering of the sequence. In addition, it's two minutes long so
every time Honda airs the film on British television, they're shelling out
enough dough to keep any one of us in clover for a lifetime.

However, it is fast becoming the most downloaded advertisement in Internet
history. Honda executives figure the ad will soon pay for itself simply in
"free viewings" (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them to make the
film.

Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real. Oh. And about
those funky windshield wipers. On the new Accords, the windshield wipers
have water sensors and are designed to start doing their thing automatically as
soon as they become wet! . It looks a bit weird in the commercial.