If you could download a .pdf file or an Excel spreadsheet or some other type of file to help you in financial decision-making, what would you want to get, and what might you be willing to pay for it?

Some ideas might be:

a file describing investment basics: return, risk, diversification, equity, fixed-income, etc.

a file describing novel investments

a file discussing how to evaluate the performance of a money manager

a spreadsheet to calculate and compare financial measures for different companies and rank the companies according to your criteria

This is a serious marketing survey, so I'm quite interested in your ideas, however unusual.

Thanks!

 

Do you already have one set up to track the total cost of owning multiple horses?

 

I'd probably go for a file describing (with supporting data, of course) the best investments (historically) for people willing to take different levels of risk.

And no, I don't mean general statements - I mean specifics. In other words, show me the best investments year to year (or more importantly, in three to five year performance periods, plus ten and twenty year periods), the highest grossing "high risk" investments, and the good "middle of the road" ones.

Perhaps a bit too specific, but that's what I'd like to know...

You could do a single file for each risk level - low, medium, high, and possible "1 in a million"...

 

a spreadsheet to calculate and compare financial measures for different companies and rank the companies according to your criteria

That's the one I'd have any interest in. However, I can already do this with the tools provided by Scottrade.

I'd be interested in the results of your survey, magician.

 

Did we all forget the "and what might you be willing to pay for it?" part?

 

I'd probably pay $20 for it.

That might sound low, but I'm not much of an investor anyways. Why? Because it's tough to find people that I trust that can lay out cold, hard figures for me.

I should really learn to manipulate it myself, I guess. If I knew something was capable of giving me what I wanted, I'd pay more for it. Say, $50, maybe even $100.

 

I'd be willing to pay $20 for every $25 you make me.

 

That's a tough question. On a per use basis, it may be worth $5-10, I think. If it is a subscription service, maybe $60-100 per year. It's a competitive industry. Hope that helps.

 

I wouldn't go for anything that wasn't dynamic. I wouldl ove to find a service where I could download historical prices it updates whenever the security changes - sans 15 minutes or so - and allows me to setup a myriad of what-ifs.

Although if the spreadsheet is fairly accurate 50% prior to my own due diligence I would pay a couple hundred a year. For example I use Gorilla Trades as one of my screens and it costs abour $600 a year. I ave found them to be very consistent in the returns I desire.

As a side if anyone wants a trial subscription - read free for 30 days - PM me.