Originally Posted by munckee,Oct 30 2004, 02:08 PM

Basically, the idea that I get from the statements above is that GHMG is a technology company that focuses on web, print, and video (television?) media, for B2B applications. The company doesn't have any maritime ties other than its location and it's name.

So, based on that, what's the big idea? What's their specialty or what sets them apart from other companies around that do the same stuff? Do you want a maritime theme integrated into the business, or do you want to leave the name as simply the name of the town that happens to be located on the ocean? Until those aspects are determined, all there is to play with is the name which is inherently ocean.

That's where I run into a problem with the logos you've posted. A few of them are just sorta random designs that aren't based in any concept. Phooey.

A few of them are visually interesting, but they seem to run with the "Gig Harbor" aspect far more than the "media group" which is what the business is really all about.

For example, look at Entry 10. It's a boat. If all I see is your logo, I'm going to assume that you're some sort of maritime company. Ok, so the designer argues that the company name is part of the logo. Then I assume that you're some sort of maritime media group (sonar? boat commercials?). Same basically goes for #14, only now I think you make lighthouse videos.

Entry 3 starts to integrate a little bit of a technology/media/something feel, but it ends up looking like a boat that's sounding its horn or something. Again, makes me think that you make sonar equipment.

From a VISUAL STANDPOINT, my two favorites are #1 and #2. #1 is easy to read, its interesting enough to make me wonder what a squiggly line represents and the use of color is good (but you have to consider if the effect would be the same in b/w?). #2 is a great design for the G. I get the anchor feel and I understand that's where the triangle on the tail came from (but it also looks like a devil's tail which is bad, esp. because the logo is red). HOWEVER, neither says media in any way to me. They're just interesting marks to associate with the company name. Neither actually says anything conceptual about the company for which it speaks.

To that end, the only selection that begins to get toward both media and gig harbor to me is #8. I start to get a sense that there is more to this than simply an ocean based company. So I guess this is a very long-winded dissertation to get to that point.

Sorry if this is more feedback than you wanted.

Originally Posted by ironwedge,Oct 30 2004, 06:16 PM

I had hoped to find a mark that could stand alone, with or without text, and still be identifiable. I guess you need to spend a bunch more for development and advertising to get the next golden arch or swoosh