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Help needed: marketing ideas

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Old Jul 1, 2002 | 02:56 PM
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From: Yorba Linda, CA
Default Help needed: marketing ideas

Although this thread will superficially seem as though it belongs under "Dinner and a Movie", please don't move it.

Over the years I have developed quite a taste for salsa, and evidently a skill in preparing my own; at the very least I have developed a reputation amongst my acquaintances for making good-tasting salsa.

For whatever reason the accolades I got at a party yesterday got me to thinking about how I might market this, and I have to admit that I'm out of my league here. Should I approach a company like Pace? Should I talk to the owner of a local restaurant or specialty store? How quickly do I need to move from small batches for my friends and family to large batches for canning and distribution? And, most important, can I really make any money at this?

As there are a number of entrepreneurs here I thought that I might get some ideas, suggestions, warnings, success/horror stories, or what-have-you.

How about it?
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Old Jul 1, 2002 | 03:35 PM
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Interesting questions. I've wanted to do the same thing w/ jam. If I ever did persue this idea, I'd contact some small, local stores and try and sell through them.

I'd also be interested in hearing others' experiences.
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Old Jul 2, 2002 | 04:55 PM
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Because salsa is so popular I should think that it would be easier to break into the market than it would be with jam.
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