Marketing Campaigns
Originally Posted by Ubetit,May 30 2008, 08:58 AM
I'm in advertising and obviously it's working 

I'll take a pay check to come up with an add campaign as easy as HEAD ON
APPLY DIR........ARRRRGGHHH I cant stop it!!!
i cant believe no one said the Applebees commercials with wanda sykees, or whatever her name is.
that commercial makes me want to put a gun up my mouth and blow my braines out
Its applebees baby
that commercial makes me want to put a gun up my mouth and blow my braines out
Its applebees baby
Originally Posted by PrimoGen,May 30 2008, 10:17 AM
marketing that sticks in your head but forces you to never buy the product because you hate the campaign = does not work
I owned a handyman company called The Fix-it crew. Our jingle was a take on the Devo "Whip it" song. We had pople call and tell us how annoying it was as they booked a time to get a bunch stuff worked on.
no...I realize that completely. I just feel that campaigns designed to be overly-obnoxious in an attempt to gain cognitive retainability is a losing proposition. For every one or two that will find the ad kitschy enough to try the product, you will have driven away countless others.
your company has a very niche market in the fact that you provide a srevice that the consuming public needs. the market may be fairly vertical in your area but not nearly as vertical as the national pain relief product market.
I am almost positive that Head-ons success is due to sheer volume of ads ran and in various slots in conjunction with product sponsoring in available shows across the nation. The content of the ad has nothing to do with their success IMHO.
your company has a very niche market in the fact that you provide a srevice that the consuming public needs. the market may be fairly vertical in your area but not nearly as vertical as the national pain relief product market.
I am almost positive that Head-ons success is due to sheer volume of ads ran and in various slots in conjunction with product sponsoring in available shows across the nation. The content of the ad has nothing to do with their success IMHO.
Originally Posted by 2000silvers2k,May 30 2008, 07:02 AM
i cant believe no one said the Applebees commercials with wanda sykees, or whatever her name is.
that commercial makes me want to put a gun up my mouth and blow my braines out
Its applebees baby

that commercial makes me want to put a gun up my mouth and blow my braines out
Its applebees baby

"Applebeez, git it tugutha babee!"
Originally Posted by MikeyCB,May 29 2008, 08:56 PM
Anyone been seeing the "ShamWOW" ads lately?
http://208.65.153.238/watch?v=7MMCp1B8t-Q
Originally Posted by PrimoGen,May 30 2008, 11:55 AM
no...I realize that completely. I just feel that campaigns designed to be overly-obnoxious in an attempt to gain cognitive retainability is a losing proposition. .
We have to seperate your personal choices from those of the mass minions, or what we call the lowest common denominators (or what Nascar calls "fans")
Originally Posted by Ubetit,May 30 2008, 12:06 PM
the mass minions, or what we call the lowest common denominators (or what Nascar calls "fans") 

NASCAR, racing for people who don't "get" WWE.
I found the best commercial in history.
http://www.youtube.com/watch?v=O4-e4nlfdRI
Also, check out this page which has all kinds of print ads (with nsfw language on them, but they're graphically fine) that are far more appealing to me
http://www.cameltap.com/?p=3398
http://www.youtube.com/watch?v=O4-e4nlfdRI
Also, check out this page which has all kinds of print ads (with nsfw language on them, but they're graphically fine) that are far more appealing to me
http://www.cameltap.com/?p=3398
"Eagleman" 2nd Ad
http://www.youtube.com/watch?v=ZPzV0YgqtRY
This ad is pretty sweet too:
http://www.youtube.com/watch?v=ZPzV0YgqtRY
"It's just like..It's just like - A Mini Mall!"
http://www.youtube.com/watch?v=ZPzV0YgqtRY
This ad is pretty sweet too:
http://www.youtube.com/watch?v=ZPzV0YgqtRY
"It's just like..It's just like - A Mini Mall!"



