My family has been in the jewelry business for over 20 years.

We do make a pretty good profit on diamonds but nothing like the big boys and the higher end shops.

On some engagement rings the cost is a 1/4 of the retail price.
Kinda makes you upset doesn't it?

So don't be soo quick to ignore the smaller mom and pop shops because yes we will make a few hundred or maybe a 1,000 but never more than that. You don't get the Tiffany's name with it or the certificate, but I guarantee you you are getting the same gold and quality diamond.

It's just women for some stupid reason like it when men have to over spend on them which I will never understand.
She'll prefer you buy the 10k ring over the 4k ring even though their nearly identical.

Happy shopping.

 

NO, they will not bargin. even if you are buying multiple things, not even from the same line.

And I will still be back time and time again......and they know it.