theres enough brands to make your head hurt. I just wipe them down, and use a 2 in 1 cleaner / conditioner. Sure you might have to do it more often than a 3-step product with 3 bottles but i like wiping it down weekly. Theres something satisfying about the smell and feel, you just slide in. i bought used seats that had been neglected for a fair price and just used a 2 in 1 weekly for 2 months and theyre amazing. dont overthink it, just do it.