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This is the article that first had me interested in the S2000 (dubbed the SSX at the time). The article came out in Feb. 1998 IIRC. Bought my first S2000 in late Oct. '99 (on my third now)....still love this car!
Local dealer wanted $14K "additional dealer mark-up". Sales rep said "we'll get it" and I said not from me! I waited until 05 to buy mine without the mark-up.
[QUOTE=twohoos,Sep 17 2010, 03:56 PM] Last year I missed posting on my 10th anniversary of buying my car; it seems appropriate with Homecoming II next weekend that I do a little online celebrating.
In December '98 I'd read Road & Track's cover story on the S2000 ("Honda's Surprise!" by the late, great Paul Frere) and decided immediately that I was going to buy one. In January I moved to L.A. to start a new job; literally the first thing I did after my flight landed and I checked into my hotel was look up a few local Honda dealers and drive around to get on their wait lists. Most hadn't even heard of the car ("S2000? You sure that's a Honda?")
By the time August/September rolled around, it was clear the car was going to be hot. One dealer called me in early September and told me they'd take me off the list unless I agreed to a $15,000 mark-up.
The big day came -- a week earlier than I'd expected. On Sept. 17, a Friday afternoon, the dealer I'd chosen called me at work: "Your car's here!" I went straight there and found a gleaming NFR with lip, spoiler and side strakes on the showroom floor. "Hmm, you got one without all that stuff?" I asked. They did.
I was the second person to pick up an S2000 from that dealer that day. The first guy, I later learned, had paid the full $10,000 mark-up they'd asked for. I'd paid half that, and I know they were willing to let me walk if I went any lower.
For the next year or so, it was common for dealers to allow only their most senior techs/mechanics to drive S2000s when they came in for service, and owners were well-catered to (as they should be, after paying well over MSRP!).
My car has just under 50,000 miles now, about 10% of those on-track. After 1.5 transmissions, two diffs, three exhausts, four suspensions, and more tires than I can count (not to mention two moves and two kids!) I still tell my wife "You can sell my car when you pry the keys from my cold, dead fingers."
^Another very nice tidbit in that issue was Tom Kellogg's styling analysis. His assessment: the S2000 features clean lines and classic proportions -- "this is a design that will endure."