Just picked MY04 up yesterday, $29,995 + tax and tags in SF Bay area. (This was a full $1255 less than the next best deal that I managed to find.)

 

prices are regional, that is why most of the lower prices come from other states. in la the prices usually are lower than the bay area mostly due to competition. depends on what month you bought the car in as well, in that sometimes the winter months tend to have slower sales and the summer months larger numbers. also depends on what they have in stock. this thread has some good tips.

i will not mention exactly what i paid, only that i negociated and various dealers and they all came in with different prices, i had a trade and paid cash with the balance, and i wanted a car "now", not willing to wait a few weeks(which can help). I got exactlywhat i wanted, only 2nd choice of colors which now is my first choice.

I did pay less than sticker and am happy with my deal, and encourage anyone looking to do your homework, negociate, and be willing to walk away, i was.