Time for the S2000 to be retired?
Originally Posted by Traveler,Dec 7 2004, 02:07 PM
So why hasn't Honda treated it as a flagship vehicle? Dodge and Ford certainly don't miss many opportunities to hype the Viper and GT40. I'm sure Viper drivers get all sorts of reactions to their cars, but I'll bet "What is it?" is not something they hear very often. I still run into people who have no idea that Honda makes a convertable.


About people not knowing about your car.. people just don't care... How many people here know that Intel is huge in the flash business? who cares???
Where & when assembled
S2000 assembly through April 2004 was at the Takanezawa plant, which was considered their flagship factory. It was originally created exclusively to build the NSX. The S2000 shared an assembly line with the aluminum-bodied NSX and Insight. It was best described as a small-number mass-production custom factory where high-tech production technology and old-time craftsmanship come together. Rather than a heavily automated assembly line, the S2000 was constructed at a series of workstations by a number of teams. Following an announcement in 2003, Honda closed the Takanezawa Factory and moved the entire facility to Suzuka Factory in May 2004. Honda said this was done to integrate production - with the engine to the completed vehicle being performed in one location.
The Suzuka Factory was established in 1960. At the time of the transfer it had 7,300 employees and could produce 2,200 units per day. Production included Civic, Integra, and others. The new small line was to produce 60 units per day. Existing Suzuka Factory equipment was combined with the exclusive equipment transferred from Takanezawa Plant, making it possible to achieve small-volume yet low-cost production characteristics. The engine production equipment for small-volume models used by Tochigi Technical Center, Honda Engineering Co., Ltd. was also transferred
Profitable after less than 6 mo
S2000 assembly through April 2004 was at the Takanezawa plant, which was considered their flagship factory. It was originally created exclusively to build the NSX. The S2000 shared an assembly line with the aluminum-bodied NSX and Insight. It was best described as a small-number mass-production custom factory where high-tech production technology and old-time craftsmanship come together. Rather than a heavily automated assembly line, the S2000 was constructed at a series of workstations by a number of teams. Following an announcement in 2003, Honda closed the Takanezawa Factory and moved the entire facility to Suzuka Factory in May 2004. Honda said this was done to integrate production - with the engine to the completed vehicle being performed in one location.
The Suzuka Factory was established in 1960. At the time of the transfer it had 7,300 employees and could produce 2,200 units per day. Production included Civic, Integra, and others. The new small line was to produce 60 units per day. Existing Suzuka Factory equipment was combined with the exclusive equipment transferred from Takanezawa Plant, making it possible to achieve small-volume yet low-cost production characteristics. The engine production equipment for small-volume models used by Tochigi Technical Center, Honda Engineering Co., Ltd. was also transferred
Profitable after less than 6 mo
Directly from the designer's mouth: "We'll build it as long as people buy it." (Well, that's what the translater said he said.) That's from the question/answer session we had with him at Twin Ring Motegi when a group of us traveled to Japan to tour the Takanezawa plant.
Not to say some executive will decide otherwise, but considering that Honda originally targeted 5000 units per year, the projected 7000+ for 2004 is a great number. If we believe dlq04's numbers, every S2000 sold right now is pure profit for Honda, and while sales are down they're down less than comparable models. Why would they want to get rid of one of their best performers, regardless of how small its volume is compared to the Accords/Civics/etc?
Ckcrigger are you sure you're simply not fixating on the absolute sales numbers while missing the broad goal that Honda has for the S2000? My speculation is that they're quite pleased with the money the S2000 is bringing in.
Not to say some executive will decide otherwise, but considering that Honda originally targeted 5000 units per year, the projected 7000+ for 2004 is a great number. If we believe dlq04's numbers, every S2000 sold right now is pure profit for Honda, and while sales are down they're down less than comparable models. Why would they want to get rid of one of their best performers, regardless of how small its volume is compared to the Accords/Civics/etc?
Ckcrigger are you sure you're simply not fixating on the absolute sales numbers while missing the broad goal that Honda has for the S2000? My speculation is that they're quite pleased with the money the S2000 is bringing in.
Originally Posted by Elistan,Dec 8 2004, 01:27 PM
Directly from the designer's mouth: "We'll build it as long as people buy it." (Well, that's what the translater said he said.) That's from the question/answer session we had with him at Twin Ring Motegi when a group of us traveled to Japan to tour the Takanezawa plant.
Not to say some executive will decide otherwise, but considering that Honda originally targeted 5000 units per year, the projected 7000+ for 2004 is a great number. If we believe dlq04's numbers, every S2000 sold right now is pure profit for Honda, and while sales are down they're down less than comparable models. Why would they want to get rid of one of their best performers, regardless of how small its volume is compared to the Accords/Civics/etc?
Ckcrigger are you sure you're simply not fixating on the absolute sales numbers while missing the broad goal that Honda has for the S2000? My speculation is that they're quite pleased with the money the S2000 is bringing in.
Not to say some executive will decide otherwise, but considering that Honda originally targeted 5000 units per year, the projected 7000+ for 2004 is a great number. If we believe dlq04's numbers, every S2000 sold right now is pure profit for Honda, and while sales are down they're down less than comparable models. Why would they want to get rid of one of their best performers, regardless of how small its volume is compared to the Accords/Civics/etc?
Ckcrigger are you sure you're simply not fixating on the absolute sales numbers while missing the broad goal that Honda has for the S2000? My speculation is that they're quite pleased with the money the S2000 is bringing in.
Every S2000 sold has some profit.
We've seen with the NSX that they continue to keep it around with even low volumes.
My question was: do you think they'll keep the S2000 around if it only sells NSX numbers? Maybe.... but probably not.
The NSX is aging compared to other exotics. They scrapped the major upgrade.
My opinion, and opinion only is that the end for the NSX in its current iteration is near.
The S2000 is aging as well. The 2004 refresh didn't do a lot. Without major R&D money for the NSX and S2000 (bigger engines and more HP) or a large price cut (eating away profits) to drop the niche.... how long can it continue?
If the MSRP on NSX was $45,000 it would compete quite well.
If the MSRP on S2000 was $23,000 it would also continue moving units.
Once again, guys... this is just an opinion.
I am sure that we would have to look at world wide numbers instead of looking at only the US.
I was under the impression that the rest of the world numbers were higher than the US. But I could be wrong. It wouldn't be the 1st time.
I was under the impression that the rest of the world numbers were higher than the US. But I could be wrong. It wouldn't be the 1st time.
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