S2KRAY

The side effects kill me. Why take medication that has so many adverse effects.

Lainey

That one gets me. How do you know you are allergic to it if you haven't taken it. And if you take it AFTER you find out you are allergic to it, well you get what you deserve.

ralper

I laugh every time I hear that disclaimer. If you're allergic to it do you really have to be told not to use it? Does your doctor have to be told not to let you continue to use it? Have we really become that dumb?

ralper

Well maybe, and while I think it's a very beautiful ad, I still don't see what it has to do with the business that FedEx is in. I understand that they are saying that they deliver memories, but who sends memories by FedEx.

The best FedEx promotion that I remember was from years ago, "When it absolutely, positively has to be there tomorrow."

ralper

Badda Book Badda Boom. What exactly does that mean? I can't even remember the hotel chain the commercial is for.

boltonblue

anyone remember when infiniti launched there cars and how bad there Zen ads where?

Chuck S

Advertising often is only about remembering the product, not the features and benefits of the product itself. Beer commercials are seldom about beer. Dalmatian puppies and Clydesdales have sold a lot of beer over the years and never drank a drop (on camera).

The fact that the FexEx commercial regarding an old Italian wedding is remembered is further proof the concept works -- we're discussing it now. We all know how common carrier delivery works but now FedEx is in the back of our minds -- along with those Dalmatian puppies.

I haven't seen a car commercial in 10 years that was about the car. All about the ancillary equipment like blind spot monitoring, adaptive cruise control, and sound systems. Have to go onto Youtube and watch 1950s and 1960s car commercials to see anything about cars.

-- Chuck

boltonblue

Well Rob I saw a drug ad last night I clearly understood.
It right up front about being a drug to treat HIV.
Rather surprised to see that it needed advertising but who knows.

there is also the Jaguar electric car ad set at Monaco where the guy takes a "hot lap" of Monaco in the wee hours when the city is sleeping but the car is dead quiet so no one notices.
First impression, I wasn't aware that Monaco ever sleeps.
Second, for a hot lap, where's is the tire noise?

robb

I remember the ones with the wine glasses on the hood. The commentator had kind of a vibe like the dyson vacuum guy.

engifineer

I came across this one recently. Not hard to understand what its about really ... but I love the image they were trying to put on this product vs how it was really viewed later lol