Classic S2000 Sales Video from 1999 Unearthed

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This classic video was distributed to Honda dealers in late 1999.

At this point, we know pretty much all of the technical information discussed in this video. However, back in ’99, this was cutting edge stuff. Even now, the AP1 and AP2 chassis’ can hang with the latest and greatest cars.

Regardless, it’s pretty cool to see this internal document distributed by Honda to it’s dealer network. It’s clear that Honda was quite proud of the S2000. One has to wonder if the Honda of today would bring in racing drivers to “review” it’s cars. This video is so delightful to watch, it’s like a time capsule that takes me right back to 1999. I won’t waste more of your time, just check out the video, it’s great.

S2KI.com classic Honda S2000 promotional video from 1999

Jake Stumph is a lifelong car enthusiast and racer, who has operated as the content editor for Internet Brands Automotive since 2015. He runs Corvette Forum, 6SpeedOnline, Honda-tech, and LS1tech, among other Internet Brands Automotive websites. His work has been featured by several other prominent automotive outlets, including Jalopnik and Autobytel.

He obtained a bachelor's degree in Political Science at the Ohio State University in 2013, then pivoted from covering politics and policy to writing about his automotive adventures, something that, he says, is a lot more fun. Since that time, he has established connections with most of the world's major automakers, as well as other key brands in the automotive industry.

He enjoys track days, drifting, and autocross, at least, when his cars are running right, which is uncommon. You can check out what he's up to on his YouTube channel, as well as his Jake Stumph Racing Instagram account. He can be reached via email at stumph.jake@gmail.com


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