I saw a $8000 markup at Berkeley honda awhile ago ... I believe it was one of their first ones that they ever received.

Needless to say, I rubbed it in by showing my S2k parked outside, which I acquired used for much under MSRP.

I hate price gougers!

 

Most of the dealerships here in Salt Lake, are charging a $5-6k markup, but they will sell the car for MSRP if you ask. But I'm sure a few people fork out the extra $$$. Idiots.

 

$20,000 over MSRP. Airport Marina Honda. This was in September of 2001.

"No thanks" was all I said. "But it has the titanium shift knob" is what they said back.
I just hung up.

 

I bought my S2000 used with 3400 miles on it. The dealer had a listed price on their website of just over 31k. When I got in to discuss the price of the car, they said they wanted 35k. 35k! I said "what the hell...this thing was quite a bit less on the net." They said "oh, we didn't know you knew about that, we'll give you that price" and that's where the negotiations began.

I can't believe they thought they could pinch someone for 35k? But as has been said before...they try to make it up on the trade in and the lending rate. (Fortunately, I was happy with what I got on the trade in and happy with my lending rate...so I think I got a good deal.)

If you are prepared to put a lot down or pay the car off early, letting them give you a higher lending rate than you might normally accept isn't so bad if it means you are able to negotiate a lower price point.

Cars.com is a great site for doing pre-buy research.

 

when I went to buy my 02, they are asking $10000 for mark up in the beginning!!!!!

at the end, I still put down the price to $1000 under MSRP.

 

The most I've come across is 10k