View Poll Results: Would you switch to the "new" product?
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Brand Loyalty
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From: limerick
Originally Posted by WestSideBilly,Nov 18 2005, 08:42 AM
I think you missed the point. Nothing but the name changed. 
No I wouldn't switch then, either I liked it before or I didn't. However usually name changes are done to attract people who never tried the product to try it. This is often a good strategy.
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From: limerick
^Sprite Zero is a great example of this. Same product different name. Partial reasoning, males will accept Sprite Zero better than Diet Sprite. Diet typically is associated with women. Go figure, but I agree.
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