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Dealer mark-up at Ford

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Old Dec 26, 2000 | 06:58 PM
  #1  
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Thought you people that might have paid a little more than MSRP would feel better after seeing how a local Ford dealer was dealing with the limited supply of the new Cobra R.

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Old Dec 26, 2000 | 07:18 PM
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Ha! I just love that market adjustment thing. I would love to see just one time where it said "dealer gouge" instead. Who would pay $80K for a ford let alone $50. You can get a Panoz for the same money and I'd sure rather one of those.
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Old Dec 26, 2000 | 07:21 PM
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the cobra r models are usually said for by the time they reach the dealer. I'm not sure why they are selling theirs on the showroom floor either. You must qualify to purchase one. You must sign a slip of paper that says you will race it X nubmer of times a year (2 or 3 I think) and you must have an SCCA license as well. At least, this was for the first few years they produced the r model. Has it changed since? If so, Ford, once again, is scraping at the bottom of the barrel - just like their Thunderbird-comeback attempt to be retro.
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Old Dec 26, 2000 | 07:44 PM
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I am wearing the glasses that help me to read better, but do I see a sticker price of about 34k? And an MA of 47k?!

Holy sheep sheet, fomoco. That's insane!


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Old Dec 26, 2000 | 09:09 PM
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According to this Car and Driver Review, $55,845 is the price of this beast. This dealer's markup is quite absurd. But it makes things legal when running in A Sedan.
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Old Dec 26, 2000 | 09:11 PM
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I understood they dropped the ricky racer requirements for this years Cobra R... the only current requirement is lots of cash and a high sucker quotient!!
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Old Dec 26, 2000 | 11:13 PM
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Holy sh!t...And I thought I was raped when I bought the S2K (which only paid 3K over sticker).
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Old Dec 27, 2000 | 06:23 AM
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Pretty sad when you think that all Mustangs are still based on a very old sedan chassis (notice how tall the seating?) that just recently was upgraded (on the Cobra only, and not that successfully) to an independent rear suspension.
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Old Dec 27, 2000 | 06:37 AM
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old sedan chassis? you mean the Fairmont? yes, that's right, the Ford Fairmont's fox body. I wonder if that's still being used. Seems like the same platform, the unibody, which isn't exactly a single piece, but more like a front frame and a rear frame tied together by two doors, glass, and the top. I take it, its still go the live axle? Or has it gone to IRS?
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Old Dec 27, 2000 | 06:59 AM
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Actually, that price is pretty fair, 'cause Fords last a long time.

Even the old ones seem to still have a lot of miles left in them

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