Acura S2000? A Vintage Opinion
10-31-2003, 09:35 PM
#21
Originally posted by The Professor
About 12 years ago, the US Congress legislated against the Japanese manufacturers' trying to establish luxury car lines here. Since Honda was not allowed to sell such cars, "Acura" came into being to sell them. The same thing went on with Toyota and Lexus, Nissan and Infinity.
About 12 years ago, the US Congress legislated against the Japanese manufacturers' trying to establish luxury car lines here. Since Honda was not allowed to sell such cars, "Acura" came into being to sell them. The same thing went on with Toyota and Lexus, Nissan and Infinity.
I'm confused. If the legislation said that Japanese manufacturers couldn't establish luxury lines here, how were they able to establish Acura, Lexus and Infinity? Did the law name the specific brands that couldn't produce/import luxury cars? How did this work?
I had always been under the impression that the names were created for marketing purposes.
10-31-2003, 11:01 PM
#22
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As I understand the situation, Congress in its infinite wisdom decided that Honda, for ex., would have some sort of monopoly if it could market an entire range of cars, from cheap to expensive. But everything would be OK if a separate dealership would sell them under a different nameplate. (????) I guess it worked, because I suppose a lot of people still don't know that Acuras are Hondas and Lexus' (Lexi?) are Toyotas.
What was attempted, I believe, was limiting the number of Japanese cars Detroit had to compete against. Didn't work, I don't think, like much legislation.
What was attempted, I believe, was limiting the number of Japanese cars Detroit had to compete against. Didn't work, I don't think, like much legislation.
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