[QUOTE]Originally posted by S2k Dude
[B]
Profit = $1,404

The S2000 has by far the highest profit margin in Honda's line.

 

Thanks Dave! This site is awesome!

I did a run down on dealer profits for all "high line" (EX+) Hondas!

Accord EXVL = $2,535
CRV EX = $1,700
Civic EX = $1,556 (How can they provide for their families!)
Insight = $1,404
Passport EX = $2,998
Odyssey = $2,834
Prelude SH = $2,789
S2000 = $3,254 (WOW!)

The S2000 is clearly the bread winner!

I am very impressed. . .

Just looked up an Acura NSX = $10,568!!! And only $1,928 for the Acura RSX! And last, but not least, the MDX (my wife wants one so bad) is at $3,638!

Thanks again Dave! Love this site!

 

Often the car company's have a near fixed ratio of invoice/msrp. Sometimes with a somewhat lower ratio for the cheaper cars and a higher ratio for the more expensive cars. The latter obviously making the profit margin even bigger on the expensive cars. I don't know what Honda's practice is. Since this car still usually goes for MSRP, it is nearer to moot (but good to know anyway!).

For quite a few years, I noted that BMW kept their MSRP's in check while adding a lot of std content (easy to do as they were originally extremely overpriced). But the invoices kept going significantly up. Dealer discounting, not suprisingly, was reduced.

Edmunds is my site of choice. Though their latest multi-page format is clunky and rife with advertising.

Here's another couple of sites to check:
Kelley's, www.kbb.com (though it is unwieldy to use)
NADA for used prices, www.nada.com

 

The S2000 has by far the highest profit margin in Honda's line. And the dealers charge a market adjustment! [/B][/QUOTE]

The dealers don't CHARGE a market adjutment. It's what they ASK or TRY to get. There is nothing that says we HAVE to pay it.

 

[QUOTE]Originally posted by S2k Dude

The S2000 has by far the highest profit margin in Honda's line.

 

Airgate, your welcome. I thought everyone knew where to find invoice pricing.

I still maintain that the S2000 brings in HUGE profits for the dealers. The Oddessy might have a slightly higher percentage but the S gets the most actual dollars. Honda does not do fixed ratios, it's whatever they feel people will pay given a "Supply and Demand" curve for that type of vehicle. Dealers would have to sell three or more of anything else to come close the the profit on the S.

Also, there is a 2% hold back that the dealer gets on the car. If you don't know anything about "Dealer Holdback" check Edmunds, it is all explained there. Most S2000's don't stay on the sales lot for very long so dealers probably get most of that 2%. I know another person who purchased an S2000 and was charged "Dealer Prep" (not destination charge) even though he didn't let them touch the car when it came off the truck. Honda also reimburses a dealer for the prep work (the customer should not be charged this) so the dealership got paid twice for this (what a rip-off IMO).

I wouldn't pay above MSRP for any car either but some people like those in CA have had a hard time getting dealers to drop off their "Market Adjustment". It's only money... When it comes down to it, there is a lot of room to work a deal on this car. It won't be until you see the 350Z or the RX8 that dealers will not be able to demand anything close to full price for this car. Until then I suggest that anyone looking to purchase do their homework and shop around.