I purchased by 06 Laguna Blue from Hardin about 1.5 months ago and they had at least 5-6 on the lot before I purchased mine. According to my salesman and the sticker most had been there for over a month at that time. Mine had 12 miles and had been on their roof lot for about 30 days. A couple of them (a black and Suzuka blue) had been there almost two months.

Before tax and license I ended up getting mine for ~ $29,900.

Stu E.

 

Read the fine print. "Only 1 offered at this price."


Most dealerships use that to attract customers.

 

Maybe not full of crap, but misinformed. I don't know what you want me to say to enlighten everyone

You can get every bit of information on what invoice, cost, holdback, incentives, rebates, dealer cash, and MSRP is/are straight from Edmunds or KBB. There is no mystery to what numbers in the car business are, why do you keep trying to insinuate there is one?

There is no other business more exposed to the public than the car business. I wish someone would explain costs of insurance rates to me, or what costs are in my local grocery store. I'd love to see how much money my mortgage company is making on me, and allow me to negotiate it down to something I feel is fair.

As for your Jeep example:

Yes, domestic brands are known for very high incentives. At that time they may have had a dealer cash incentive (doesn't go to the customer unless the dealer chooses to pass it along) of $3,200. The dealer did buy the Cherokee from Chrysler for $19,000 and upon registering a valid customer name with Chrysler the dealer would receive a check for $3,200. The larger dealerships, who have plenty of cash on hand, will front the money a manufacturer promises to the customer. If you were working for a dealer with a low cash reserve they would retain the Chrysler incentive and lose deals (on price) to a larger competitor. Other times all the dealers will retain the cash - it is their perrogative. If you were just a salesman, management may or may not have chosen to make you privy to certain reasonings.

 

I'll agree with this though. Dealer cost is more than invoice - typically a couple hundred bucks more.

 

I really dislike this thread since I just paid $33K+ (CAD after tax) for my '02 in Canada and could've come down there and paid not too much different for a brand new one

I'm very sad. Very Very Sad.

 

Do you work for a car dealership?

 

If you like the car, don't worry about the money. There isn't anything you can do about it now anyway. Enjoy the car, you can always make more money

Don't let a perceived bad deal ruin your ownership of such an awesome car

Edit: This post was for MickeyCB

 

Isn't it obvious - yes, I do.

 

Haha, nice. I do, too.

 

Or they could have made money on 1) finances 2) aftersale.